You see some lame online promotions and you see some winners. This concept is pretty cool (and I'm not saying that because it involves Handsome Dick Manitoba and Iggy % the Stooges.
The idea is simple (the best ones usually are): Film a clip of yourself asking a question of Iggy & the Stooges about the "Raw Power" album. The best will feature in a documentary which, at a guess, would be all about the band's forthcoming All Tomorrow's Parties gig in upstate New York in September.
Here's HDH hisself, doing the pitch from his bar in Manhattan:
More details here.