The Snuggie is one of those late night TV/home shopping network wunder products that's really a piece of crap. It's not even The Emperor's New Clothes, more like a dressing gown worn backwards, made in a sweat shop in South-East Asia and sold through low-cost channels at heavily marked-up prices in vast numbers. Never mind the quality, feel the width.
Its migration from the US to Australian morning TV has spawned this appalling promo. Thanks for Michelle Nicol for the tip:
And there is a response to the Snuggie, also on YouTube: