Former Sex Pistols singer John Lydon is now advertising butter - in stark contrast to his punk rock days when he proclaimed: "I am an antichrist, I am an anarchist."
Decked out in an English gentleman-style tweed outfit, Lydon - whose used the stage name Johnny Rotten - features in adverts for Country Life butter which will hit screens in October.
As part of his first television advertising campaign, Lydon gallivants around various British locations as he tries to decide why he thinks Country Life butter is his favourite brand.
The advert concludes, "It's not about Great Britain, it's about great butter", and will first be screened during the ITV Pride of Britain Awards next month.
Despite the British tabloid press' vehement sensationalism, Rotten always came across as a patriot - despite not having lived in the UK for 30 years. Who cares what he's advertising - although this snap from the Daily Mail's report of the Pistols' warm-up on a US talkshow earlier this week shows John's been grazing in a good paddock.
Of course the paper has tagged him 'Johnny Glutton'.
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