So great an idea they should bottle it. Oh, wait...

The idea of cross promoting wines through association with famous bands is a clever one that US company Wines That Rock have launched. No word on whether the beverage inside the bottle matches the bullshit but we can anticipate that with a retail price of about $20 in Aussie money, the stuff would be passable.

Pink Floyd and their mainstream multi-million dollar earner "Dark Side Of The Moon" has been chosen as the first band to be matched with a wine, in this case a 2006 Cab Sav. There are more varietals coming, including Rolling Stones and Woodstock dedications.

There are some endless possibilities here and it shouldn't end with a piss up over a glass or three of Pink Floyd plonk. How about a line of Iggy-branded Passion Pop? Surely Shane MacGowan deserves a range of not-too-delicate-on-the-palate gut rot that you could brush your teeth in? The magnificent Jet could have their own varietal that tastes like cheap versions of everything else, but is ultimately low-alcohol and thoroughly unsatisfying.

Dark Side of the Loon

And I don't mean Syd Barrett.

This guy is reading the Syd-less Pink Floyd's indulgent album as a metaphor for The Wizard of Oz. Confused? Click to read all about it. Bloke's taking the piss or he's another Madcap.